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MBA – Master of Business Administration | Digital Marketing
Official Title
In-person or Online
9 academic months
(module phase)
90 ECTS credits
RUCT Code: 8000086
The Master of Business Administration (MBA) with a specialization inDigital Marketing, based in Zaragoza, is an exceptional opportunity to immerse yourself in business management with a digital focus.
ThisMBA, with its specialization in Digital Marketing, will provide you with a strategic and comprehensive overview of the managerial aspects of a business and teach you how to integrate digital media into marketing and communication strategies. Here, you will learn the best techniques for promoting products and services through the main digital distribution channels.
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Description
Through CESTE’sMaster’s Program with a Specialization in Digital Marketing, you will learn and apply the latest digital marketing and social media tools. This knowledge will help you launch your own career or update your skills, making you an asset to your company.Who is this MBA program designed for?
- Graduates of universities and business schools.
- Professionals with 2 or 3 years of experience.
Objectives
The objectives ofthe Specialized Master's Degree in Digital Marketingare:
- Foster astrategic mindsetto facilitate adaptation to the new dynamic, competitive, and uncertain environments in which today's organizations operate.
- Developleadership and teamwork skills.
- Improve and strengthen analytical skills andcreative decision-making.
- Acquire and consolidateknowledge.
- To provide training in the application of the most advanced management techniques through ahighly practical methodologybased on proven experience.
- Facilitate aProfessional Career Planthrough the CESTE Business Club, which allows students who are not currently employed to gain hands-on professional experience over a twelve-month period, with the possibility of being hired.
- To facilitate asmooth transition into the companyand prepare the student to take onleadership roles in the near future.
Programs
PART 1
- Human Resources Department
- Strategic Direction
- Finance Department
- Marketing Department
- Project management with a focus on digital marketing
- New Trends in Digital Marketing
PART 2
- Master's Thesis
Degrees
Students will receive:
- Official British Title: Master of Business Administration.University of Wales Trinity Saint David (UWTSD).
RUCT Code: 8000086
Faculty
All of our teachers do an outstanding job in the education sector, sharing their knowledge and supporting students throughout their learning journey. In addition,they are practicing professionals and experts in the subjects they teach. Their connection to the real world of work allows them to impart the knowledge and skills that today’s job market demands.
Director of Operations
Sales and Marketing Director
Director of Distribution
Director of the Office of International Outreach
Associate Professor – Trainer – Consultant
Director of Production and Negotiations
HR Direct
Content Manager
CARLOS RUIZ
Director of Logistics and Innovation Projects
Corporate Chief Financial Officer
Business Consultant | Administrative Manager
Private Banker
JOSÉ RAMÓN GARCÍA
Chief Financial Officer
President
Supply Chain Director
Marketing Manager
ALEJANDRO BRINDIS
Plant Manager
Sales Executive
Traffic Manager – Shipping
Associate Professor
Purchasing Manager
Head of Technical Resources and Logistics
Director of the Supply Chain Cluster for Spain and Portugal
Research Associate
Law Professor
Managing Director
Director of Marketing and Communications
Portfolio Manager and Back Office
CEO
PRODUCT MANAGER FOR SUPERMARKETS (FMCG) XPO
Director of Communications
Attorney | Economist | Professor
Career Opportunities
ThisMBA with a specialization in Digital Marketingopens the door to a variety of roles, including Digital Marketing Director, Online Marketing Specialist, Digital Innovation Director, and Digital Strategy Project Consultant, among others.
- Director of Digital Marketing
- Director of Digital Business Development
- Online Marketing Specialist
- Digital Marketing Executive
- Director of Digital Innovation
- E-Business Manager
- Director of Digital Communications
- Customer Relationship Manager
- Digital Strategy Project Consultant
- Entrepreneur of your own digital marketing project
Prices and Scholarships
CESTE offers partial scholarships and financial aid through the CESTE Foundation Program, as well as to students with outstanding academic records.
In addition, we offer tuition assistance grants from companies in the CESTE Business Club for students enrolled in master’s programs who are pursuing their career development plans at those companies.
Contact us and we'll tell you about all the options available.
Reviews · MBA with a Specialization in Digital Marketing in Zaragoza
Find out what our students and teachers who have already completed their training at CESTE have to say.
Who better than them to share their experiences at the school, their thoughts on this master’s program in digital marketing, the classroom atmosphere, and their recommendations for you as you consider enrolling in this program?
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FAQ: MBA – Master of Business Administration | Digital Marketing
How will CESTE’s specialized MBA in Digital Marketing help me advance my career?
Our MBA program, with its specialization in Digital Marketing, is designed to provide you with a strategic and comprehensive understanding of digital marketing and e-commerce. You will learn to use the latest and most effective digital tools, acquire leadership and teamwork skills, and develop a strategic mindset to adapt to the dynamic and competitive environments of today’s businesses. This will enable you to excel in any organization or even start your own business.
What job opportunities can I expect after completing the Digital Marketing specialization in the MBA program?
Job opportunities are wide-ranging, as digital marketing skills are in high demand. Some potential career paths include: Digital Marketing Director, Online Marketing Specialist, Digital Marketing Executive, Digital Strategy Project Consultant, and Digital Innovation Director, among others.
Is this MBA with a specialization in Digital Marketing only for residents of Zaragoza?
No, although CESTE is located in Zaragoza, we offer both in-person and online classes. Therefore, whether you live in Zaragoza, Huesca, Teruel, or any other town in Aragon, our MBA is available to you.
Are there any scholarships or financial aid available for this program?
Yes, at CESTE we offer partial scholarships and financial aid through the CESTE Foundation and companies in the CESTE Business Club. These scholarships are available both to students with outstanding academic records and to those who are pursuing their career development plans at companies in the club.
What is the difference between a master's degree in digital marketing and an MBA with a specialization in digital marketing?
While a master’s degree in digital marketing focuses exclusively on marketing skills in the digital environment, our MBA with a specialization in Digital Marketing offers a more comprehensive and holistic education, covering both business management and digital marketing. This makes it an ideal choice for professionals seeking a comprehensive understanding of business and a solid foundation in digital marketing.