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BBM – Bachelor of Business Management | Digital Marketing
Official Title
In-person or Online
4 years with a Foundation Certificate / 3 years
240/180 ECTS credits
RUCT Code: 8000084
Discover the Bachelor of Business Management (BBM) with a specialization in Marketing and Market Research, a program that offers you a comprehensive education in business management and digital marketing. At CESTE, our university center located in Zaragoza, we are dedicated to equipping you with all the skills you need to thrive in today’s business world.
With our Bachelor's degree, you will gain a solid foundation in business administration, marketing, and market research, preparing you to tackle the challenges of modern organizations. With a focus on the digital environment, this program will equip you with the digital skills needed to succeed in modern marketing and communication.
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Description
By choosing our BBM program, with a specialization in Business Administration and Digital Marketing, you’ll gain a solid foundation in business administration while delving deeper into digital marketing, market research, and communication.
This bachelor's degree, equivalent to a degree in Business Administration and Marketing in Spain, will provide you with practical training in settings that simulate real-world professional situations. You will become familiar with the responsibilities of a marketing director and acquire the skills needed to advance your career in this field.
This program is designed for high school graduates and graduates of vocational training programs in the field of business administration.
Objectives
Our main goal is to develop your professional skills in all areas of business administration and management.
We aim to equip you with the skills needed to manage the strategic, operational, procedural, control, and performance processes required in business administration. This Bachelor’s degree with a specialization in Business Administration and Marketing will provide you with a solid foundation in economics, finance, human resources, and, above all, digital marketing.
Our goal is to prepare you to tackle today’s and tomorrow’s major business challenges.
Courses
LEVEL 4
- Fundamentals of Accounting
- Data Analysis and Visualization
- Soft Skills
- Strategic Leadership
- Fundamentals of Marketing
- The International Business Environment
- English (Digital Business)
LEVEL 5
- Entrepreneurship
- Sales Department
- Human Resources
- Financial Statement Analysis and Valuation
- Data Analysis with Python
- English (Digital Business)
- AWS Academy Cloud Foundations (Digital Business)
LEVEL 6
- Strategic Direction and Sustainability
- Final Project
- Financial Advisory Services (CAM MiFID II)
- Digital Marketing
- English (Digital Business)
- Data Analytics (Digital Business)
Degrees
With this program, you will earn the following degrees:
- Official British degree: Bachelor of Business Management from the University of Wales Trinity Saint David (UWTSD).
- Specialization Diploma in Digital Business from CESTE, University Center (Institution-Specific Degree). In addition, you will have the opportunity to significantly enhance your digital skills, tailoring them to the company’s needs and earning a set of official certifications from Google Academy and Amazon Web Services.
RUCT Code: 8000084
Faculty
Our faculty is dedicated to continuous improvement and committed to providing you with a top-quality education.
They are professionals in their respective fields and experts in the subjects they teach, thereby facilitating the transfer of the knowledge and skills required by today’s international business world.
MARÍA BARRA
Freelance Consultant
Associate Professor | Advisor
President
JESÚS SIENES
MANUEL PÉREZ
MOPS – Marketing Operations
Head of Market Intelligence & Marketing
Teacher
Purchasing Manager | Professor
LAURA PARICIO
Attorney | Economist | Professor
Professor of Economics and Finance
Director of Office, Lifestyle, and Financial Products
Chief Executive Officer
ESPERANZA MARTÍNEZ
Director of Business Development and Data Analytics
SERGIO SALDAÑA
Law Professor
Associate Professor
Director of Communications
ANA MECERREYES
Academic Programs Coordinator
Research Associate
Career Opportunities
The Bachelor's degree in Business Administration and Marketing opens up a wide range of opportunities for you. Thanks to your education at CESTE, you will be able to pursue a career in any area of business administration and management.
You will have the skills to work as an external consultant advising small and medium-sized businesses and large corporations, or as a marketing director, focusing on the digital management of services and products that complements traditional marketing decision-making.
Prices and Scholarships
At CESTE, we offer partial scholarships and financial aid through the CESTE Foundation Program, as well as to students with outstanding academic records. Contact us and we’ll tell you about all the options available.
Reviews · Business Administration and Marketing
Find out what our students and faculty who have already experienced CESTE’s programs have to say. Want to know what they think of the Bachelor’s degree with a specialization in Business Administration and Marketing, what the classroom atmosphere is like, and what advice they have for you? They’re the best people to share their experiences.
In addition, we are here to answer any questions you may have about our academic programs. Our team of experts is ready to help you make the right decision about your academic and professional future.
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FAQ: BBM – Bachelor of Business Management | Digital Marketing
Which is better, Marketing or Business Administration?
CESTE's Bachelor's degree with a specialization in Digital Marketing, which is equivalent to a degree in Business Administration and Marketing in Spain, offers the best of both worlds, preparing you for careers in both business management and digital marketing.
What will I learn in the Bachelor's program specializing in Business Administration and Marketing?
In addition to gaining a solid foundation in business administration, you will also delve into the field of digital marketing, equipping yourself with essential digital skills for the modern business world.
How long is the Bachelor's degree with a major in Marketing at CESTE?
The Bachelor of Business Management with a specialization in Digital Marketing at CESTE is a 3-year program, or 4 years if the Foundation Certificate is completed.
Where is CESTE located?
CESTE, the University Center, is located in Zaragoza, Aragon.
What career opportunities does the Bachelor's degree with a specialization in Business Administration and Marketing offer?
This program prepares you for a wide range of roles in business administration and management, from consulting for small and medium-sized businesses and large corporations to marketing leadership roles with a digital focus.
Does CESTE offer financial aid for the Bachelor's degree with a major in Business Administration and Marketing?
Yes, CESTE offers partial scholarships and financial aid through the CESTE Foundation Program, as well as to students with outstanding academic records.
Do CESTE's Marketing and Market Research programs include internships?
Internships in CESTE’s Bachelor of Business Management with a specialization in Digital Marketing (BBM) program are extracurricular; in other words, they are not required but are highly recommended to complement academic training with real-world work experience.
Is CESTE's Bachelor's degree in Marketing recognized internationally?
Yes, CESTE’s Bachelor’s degree in Business Management & Digital Marketing (BBM) is part of the European Higher Education Area (EHEA). In addition, CESTE’s Bachelor’s degrees are registered in the Registry of Universities, Centers, and Degrees (RUCT), facilitating their acceptance at various institutions and companies worldwide, and highlighting their equivalence to Spanish undergraduate degrees, such as the Bachelor’s in Marketing and Market Research, or the dual degree in Business Administration and Marketing.
Does the Bachelor's degree in Business Administration and Marketing have a practical or theoretical focus?
CESTE's Bachelor in Business Management & Digital Marketing (BBM) has a strong practical focus. The teaching methodology is designed to effectively prepare students for the challenges of the professional world.
What is the profile of the faculty for CESTE's Bachelor's program specializing in Business Administration and Marketing?
The faculty of CESTE’s Bachelor in Business Management with Digital Marketing (BBM) program consists primarily of professionals currently working in the business and digital marketing sectors. These professionals bring a practical and realistic perspective to the students’ education, maintaining a constant connection with the professional world.
Study Digital Marketing at CESTE
Studying digital marketing as part of CESTE’s Bachelor of Business Management program with a specialization in Digital Marketing provides you with comprehensive training in research, market research, and digital communication. Students in the Bachelor of Business Management program with a focus on Digital Marketing learn to use advanced tools for analyzing and developing communication strategies.
The curriculum combines theory and practice, with a particular emphasis on the latter. This allows students to apply the knowledge they gain in the classroom to real-world projects. As a result, the Bachelor’s degree with a specialization in Marketing focuses on professional development, with specific courses dedicated to digital marketing.
The program also includes modules on applied research, equipping students with the skills needed to conduct market research and data analysis. These studies are crucial for understanding digital marketing trends and how companies can leverage this information. Students learn to develop effective digital marketing campaigns using a variety of platforms and communication channels.
Thanks to the hands-on approach used in CESTE’s bachelor’s programs, students have the opportunity to study real-world case studies and participate in collaborative projects that simulate real-life professional situations.
In addition, because CESTE’s bachelor’s degrees are listed in the RUCT, they are recognized as official degrees in Spain and are equivalent to bachelor’s degrees. Therefore, studying Digital Marketing at CESTE allows you to earn a degree equivalent to a dual bachelor’s degree in Business Administration and Marketing or a bachelor’s degree in Marketing and Market Research.