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MBA with a Specialization inDigital Marketing
in Zaragoza
Specialize in digital marketing without sacrificing executive education. CESTE’s MBA program, leading to an official British degree (UWTSD), is offered in Zaragoza in both in-person and hybrid formats.
Program
CESTE MBA
Next start
Sept. 2026
Official Title
RUCT · 8000086
Format
In-person or remote
Duration
9 academic months*
Credits
90 ECTS
* Duration of the module phase, excluding the final project
Would you like more information?
Get the brochure with no obligation
Specialization in Digital Marketing
A comprehensive MBA with two modules—
—dedicated to digital marketing
TheDigital Marketingspecialization is not a standalone program; it is one of thenine tracks within CESTE’s MBA, the Official Master’s in Business Management and Administration. You’ll take the four core business management modules alongside the other MBA students and devote the final two modules entirely to digital project management and emerging trends in the sector. Upon completion, you’ll receive the same official degree as students in any other track: theMaster of Business Administration from the University of Wales Trinity Saint David.
Business digitization continues to grow steadily, and companies are looking for professionals with up-to-date business knowledge who are well-versed in the latest digital developments in their industry. That’s why, in thisMBA in Digital Marketing, you’ll first understand the synergies between departments and develop a strategic vision before specializing—not the other way around.
The program is registered in the RUCT under code 8000086, is equivalent to90 ECTS credits, and, because it is an officially recognized program, grantsaccess to doctoral studies. CESTE is a university center affiliated with UWTSD, so the degree is fully recognized in Spain, the European Union, and the United Kingdom. You can take the program in Zaragoza inpersonor from any city viadistance learning, with both live and recorded classes.
How to Choose BETWEEN
Master's Degree in Digital Marketing or
MBA with a Specialization in Digital Marketing
This is the most common question asked by those seeking graduate-level education in marketing. A master’s degree in digital marketing provides in-depth training in a specific discipline. An MBA with a specialization trains you to be a manager and also provides expertise in that discipline. The choice depends on where you want your career to go over the next five years.
Master's Degree in Digital Marketing
- Focus: Exclusively on marketing and digital channels.
- Management training. Limited or nonexistent.
- Career Path: Specialist or Advanced Technician.
- To management. Contributes to the execution of campaigns.
- Degree. Varies depending on the institution offering the program.
MBA with a Specialization in Digital Marketing from CESTE
- Focus: Business management with a digital specialization.
- Management training. Finance, strategy, human resources, and marketing.
- Career Path: Area Management or Consulting.
- Re: Management. Provides for implementation and business judgment.
- Degree. Official British degree from UWTSD with a path to a doctorate.
If your goal is to lead a company’s marketing efforts, negotiate budgets, and decide where to invest, an MBA is the most direct path. If you’re looking to focus solely on the technical aspects, a specialized program is probably a better fit for you. At CESTE, we prefer to let you know this before you enroll.
Student Profile
Is this the MBA in Digital Marketing you're looking for?
This program brings together a diverse group of professionals who share a common goal: to move from executing marketing to leading it. There is no single starting point required—only the willingness to take on strategic responsibilities for the digital channel.
You have a background in marketing, advertising, or communications and want to lead
. You already know how to get things done; what you lack is the business acumen required to take charge of an entire department.
Are you coming from a different field and want to transition into the digital world?
The program builds on the common foundation of the MBA, so you don't need any prior experience in online marketing to enroll.
Are you over 25 years old and have verifiable work experience, but no college degree?
The CESTE MBA program accepts applicants with this profile through the recognition of professional experience, without requiring a prior bachelor’s degree.
Are you looking for an online or blended-learning MBA in digital marketing?
Whether you’re in Huesca, Teruel, Bilbao, Valencia, or any other Spanish city, the blended-learning format offers the same live classes, the same faculty, and the same official degree.
Skills and Benefits
What You'll Gain from This Specialized MBA in Marketing
CESTE's Master of Business Administration program is designed to help you acquire, in a short period of time, the knowledge and skills necessary to attain leadership positions in companies and institutions.
Strategic Mindset
You will enhance your ability to adapt to the dynamic, competitive, and uncertain environments in which organizations operate today, and you will strengthen your analytical skills and your ability to make creative decisions.
Company Overview
You'll gain an in-depth understanding of how key areas of a company operate, learn about the synergies between departments, and see how your work impacts the rest of the organization.
Expertise in digital marketing and social media
You will become an expert in the latest digital marketing and social media tools, and you will learn how to incorporate digital media into the company's marketing and communication strategies.
Marketing Team Leadership
You will develop your leadership and teamwork skills to manage and lead teams that carry out digital marketing tasks, using sound judgment to allocate resources and set priorities.
Coordination and Cross-Functional Management
Through the digital marketing track, you will develop skills in coordinating departments, defining strategies, and managing human resources, accounting, finance, operations, and sales.
Real-world cases and proven experience
You will learn how to apply the most advanced management techniques through a highly practical methodology, drawing on real-life success stories from professionals at major companies in the industry.
Academic Program
MBA Curriculum with a Specialization in Digital Marketing
The program is divided into two phases. Part 1 is the coursework phase; it lasts 9 months and is organized into 6 modules, with the first four being common to all MBA tracks and the last two specific to Digital Marketing. Part 2 is the Master’s Thesis, a non-coursework phase that can take up to one year to complete. Expand each module to view its full content.
Part 1 · Coursework Phase (9 months)
Modules Common to All MBA Tracks
Human Resources Department
- History, Context, and Analysis of the Human Resources Function
- Design, Culture, and Organizational Development
- National and International Labor Markets: Context and Trends
- Human Resources Planning Processes and How They Are Shaped by Technology Today
- Work Environment and Employee Retention
- Talent and Performance Management. Innovation in Job Design
- Ethics and professionalism, commitment to equal opportunity, and diversity management
Strategic Direction
- Strategic Management in Different Types of Organizations and Sectors
- Strategic Management in Practice
- Strategic Analysis, Strategic Groups, and Critical Success Factors
- The Strategic Importance of the Organization's Resources, Core Competencies, and Capabilities
- Stakeholders, Organizational Purpose, and Governance
- Strategy, Ethics, Sustainability, and Corporate Social Responsibility
- Organizational Culture, Structure, and Leadership, and Their Impact on Strategic Implementation
- Enterprise-wide strategy and methods for achieving a sustainable competitive advantage
- Corporate-level strategy, product diversity, international diversity, corporate roles, and portfolio management
- Strategic Assessment and Selection. Generic Strategies and Methods of Strategic Development
Finance Department
- Financial Operations
- Financial Accounting
- Financial Statement Analysis
- Cost Accounting
- Corporate Taxation
- Investment Decisions
- Cash Management
- Valuations of Companies and Investment Projects
Marketing Department
- The Concept of Marketing, Its Nature, Components, and Key Applications
- Designing a Marketing Information System
- The Nature of Purchasing Behavior
- Market Segmentation and Target Positioning Applied to Marketing Strategies and Plans
- The concept of the marketing mix and its relationship to segmentation
- Internal organizational marketing, corporate brand marketing, and product and service quality audits
- Brand-Building and Brand Management Techniques
- Market Analysis and Consumer Behavior in a Digital Environment
- Current Issues and Future Developments in Marketing, Ethics, Green Marketing, and Digital Marketing
Specialization Modules in Digital Marketing
Project Management with a Focus on Digital Marketing
- Project Management and General Concepts
- Integration Management
- Scope Management
- Deadline Management
- Cost Management
- Quality Management
- Human Resources Management
- Communications Management
- Risk Management
- Purchasing Department
- Stakeholder Management
- Management Skills for Project Managers
- Other Methodologies: Agile and Scrum
New Trends in Digital Marketing
Theoretical foundations, consumer behavior, drivers, trends, and new consumers.
- Introduction to the Marketing Plan
- How to Increase Content Visibility, SEO, and SEM
- Tools and Analytics, SEMrush, Sistrix, and Trends
- Digital Advertising
- History of the Digital Advertising Ecosystem, Participants, and Relationships
- Optimization and Budget. Key KPIs and Objectives
- Tools and Analytics, Google Ads, and Google Ad Manager
- Measurement and Dashboards
- The advertising ecosystem of channels, advertisers, and media platforms from an agency's perspective
- Social Media
- Introduction to Social Media Marketing
- Traditional social media, Facebook, and Twitter
- Social media platforms, Instagram, and Pinterest
- Internal Organizational Marketing and Corporate Brand Marketing
- Quality Audit of Products and Services
- Brand-Building and Brand Management Techniques
- Email Marketing
- Key Elements of an Email Marketing and Segmentation Strategy
- Elements of email marketing: subject line, body, and objective
- Automation
- Lead Generation: A Case Study
- E-commerce
- Strategies
- Major Platforms and Their Differences: PrestaShop and Magento, Among Others
- Factors to Consider in E-Commerce
- Measurement Plan
- Advanced Google Analytics and Marfeel
💡 Afternoon schedule that fits around your current job. Sessions are recorded for maximum flexibility.
Part 2 · Master's Thesis or Dissertation
Non-instructional phase lasting up to one year. It consists of the preparation, submission, and presentation of the “Dissertation” or Master’s Thesis, under the guidance of an academic advisor. In this track, the project typically addresses a real-world digital marketing challenge, a launch strategy, a customer acquisition plan, or the digital transformation of a business unit.
Format and Schedule
In person in Zaragoza or via video conference from any city
At CESTE, we prioritize in-person learning, but we do not limit participation in the program simply because you cannot be physically present with us. Thanks to live streaming, you can choose to participate in the program remotely and follow the classes live from any device, without having to travel.
In-person format
Classes are held at the CESTE campus in Zaragoza, Monday through Thursday from 6:00 p.m. to 8:00 p.m . (Spanish time). You’ll have direct contact with the faculty and your classmates.
Online format
Live classes via synchronous streaming, Monday through Thursday from 6:30 p.m. to 7:30 p.m. (Spanish time). You can complete the master’s program from Huesca, Teruel, or any other city, and earn the same official degree.
Recorded Classes
All sessions are recorded, so you can watch them again to review the material or catch up on a class you were unable to attend.
Guest Lecturers and Master Classes
Synchronous broadcasting makes it possible to include guest instructors who otherwise would not be able to participate, and provides access to industry conferences and master classes featuring real-world decision-making scenarios.
Employability and Career Opportunities
Where do graduates of the Digital Marketing program at
find employment?
Earning an MBA opens the door to numerous career opportunities in the digital and business sectors. Here are some of the positions you’ll be qualified for upon completing your studies.
Director of Digital Marketing
Responsibility for the overall digital strategy of a company or brand.
Director of Digital Business Development
Revenue growth through online channels and new revenue models.
Director of Digital Innovation
Identification and implementation of digital technology and processes within the organization.
Director of Digital Communications
Reputation, content, and audience engagement in digital environments.
Digital Strategy Project Consultant
Providing consulting services to various clients through an external firm or as an independent professional.
E-Business Manager
Management of the online sales channel and e-commerce platforms.
Customer Relationship Manager
Customer relationships throughout the entire customer lifecycle and the use of CRM.
Online Marketing Specialist
Advanced implementation in SEO, SEM, social media, email marketing, and analytics.
Digital Marketing Executive
Account and campaign management profiles at agencies and within advertisers' departments.
Entrepreneur of Your Own Digital Project
Starting and managing your own business with sound business and financial judgment.
Internships
The top students are selected by CESTE's Professional Development Service to participate in professional internships, with high rates of employment upon completion.
Career Plan and Business Club
If you are not currently employed, you can begin a 12-month professional internship through the CESTE Business Club, which offers financial compensation and the possibility of being hired by the company.
89%
Employment rates in the 6 months following graduation (UWTSD Graduate Outcomes Survey)
100%
Job placement of CESTE graduates in their professional field
300+
Companies in the CESTE Business Club with agreements for internships and employment
+20K
Students educated in our classrooms with a curriculum geared toward the professional world
Other MBA Programs
Other Specializations in the CESTE MBA Program
If digital marketing isn't exactly your area of expertise, the program offers eight other tracks that share the same foundation in business administration and lead to the same official degree.
🤖
MBA in Data Science and Artificial Intelligence
The path most similar to this one, if you're more interested in data-driven decision-making than brand strategy.
🌍
MBA in International Entrepreneurship
For anyone who wants to launch their own project and bring it to international markets.
👥
MBA in Human Resources
If your career path is focused on people and talent development.
Faculty
Faculty of the MBA Program Specializing in Digital Marketing
The faculty is one of the program’s distinguishing features, as it is composed of professionals currently working at leading companies in the industry and specialists in the subjects they teach. The combination of their professional and teaching experience, their interest in the latest industry developments, and their commitment to providing personalized guidance keeps you in touch with the realities of the workplace throughout the program.
DIGITAL MARKETING, COMMUNICATION, AND BUSINESS
ETIEN ALDEA
Director of Marketing and Business at Embou, Masmovil Group
CARLOS ARRANZ
Director of Sales and Marketing at Real Zaragoza
GABRIEL CÉSAR
CEO of GA Group and Beyondtech
SARA GAO PÁRAMO
Marketing Manager at La Torre Outlet Zaragoza
Communication, Marketing, and Customer Experience Design
ALEJANDRO BRINDIS
Strategic Planning and Social Marketing Consultant
STRATEGY, FINANCE, AND HUMAN RESOURCES
CARLOS FOUNAUD
Director of Innovation at OESIA and Tecnobit
Economist, Board Member of Baños de Fitero, and Adjunct Professor at CESTE and UNIZAR
CARLOS BLASCO
Corporate Chief Financial Officer at Grupo Artal
JUAN ANTONIO GUTIÉRREZ
HR Director at HMY Group
HR Expert and President of the Spanish Storytelling Association
Lawyer, economist, and professor
ANA CAMPOS PARÍS
Bachelor's degree in Business Administration and Law; professor of legal framework
Admissions Process
How to Apply for a Spot in This Specialization
The process is streamlined and supported, whether you're coming from college or have professional experience without a prior degree.
1
Request information
Fill out the form and an advisor will contact you within 24 hours, with no obligation.
2
Orientation Interview
A conversation to understand your profile and confirm that the Digital Marketing track is the best fit for you.
3
Documentation
National ID card or passport, and a college degree or proof of professional experience. 100% online process.
4
Start: Sept. 2026
Welcome to the CESTE MBA. Real-world cases, real specialization, and a professional network that extends beyond the classroom.
Financial Aid 2026–27
Up to 45% off
Early enrollment discounts. The sooner you reserve your spot, the bigger the discount. These discounts can be combined with alumni, large family, and repeat enrollment discounts. For information on pricing and personalized financing options, speak with your advisor.
45% off
Register by February 28
35% off
Register by April 30
30% off
Register by May 31
25% off
Enroll by July 15
+ discounts
Large Family · Alumni · Buyback
FAQs
Frequently Asked Questions About the "
" MBA with a Specialization in Digital Marketing
We answer the most common questions about the Digital Marketing track of CESTE's MBA program.
What is the difference between a master's degree in digital marketing and CESTE's MBA with a specialization in Digital Marketing?
CESTE’s MBA with a specialization in Digital Marketing provides training in business management and also offers a specialization in digital marketing, whereas a master’s degree in digital marketing focuses solely on online marketing disciplines. In the MBA program, you take four core modules in strategic management, finance, marketing, and human resources, as well as two specialized modules in digital marketing. The program prepares students for executive roles, not just technical ones.
Is the Digital Marketing specialization a master's program separate from the MBA?
No. Digital Marketing is one of the nine tracks in CESTE’s MBA program—the Official Master’s in Business Management and Administration—not a separate program. All tracks share the same foundation in business management and the same official degree, the Master of Business Administration from the University of Wales Trinity Saint David, and differ only in the final two specialization modules.
What degree do you receive upon completing the MBA with a specialization in Digital Marketing?
Students earn the official British Master of Business Administration degree, awarded by the University of Wales Trinity Saint David, with RUCT code 8000086 and 90 ECTS credits. CESTE is a university center affiliated with UWTSD, and the degree grants access to doctoral studies.
What is covered in the Digital Marketing specialization modules?
The two specific modules in the program are project management with a focus on digital marketing and new trends in digital marketing. The first covers scope, timelines, costs, quality, risks, communications, and Agile and Scrum methodologies. The second covers marketing plans, SEO and SEM, digital advertising with Google Ads, social media, email marketing, e-commerce, and measurement plans using Google Analytics.
What are the class schedules for the Digital Marketing MBA program?
Classes are held Monday through Thursday in the afternoon. In-person classes are from 6:00 p.m. to 8:00 p.m., and online classes are from 6:30 p.m. to 8:00 p.m., both in Spanish time. All sessions are recorded so you can review them or catch up on a class you were unable to attend.
Do you have to live in Zaragoza to enroll in this MBA in Digital Marketing?
No. CESTE is based in Zaragoza, where the in-person program is taught, but the master’s program can also be taken via distance learning from Huesca, Teruel, or any other city. Thanks to the live streaming, you can follow the classes in real time from any device and earn exactly the same official degree.
What prior experience is required to enroll in the MBA in Digital Marketing?
The MBA with a specialization in Digital Marketing is open to college graduates and business school graduates, professionals in the early years of their careers who are seeking their first leadership role, and individuals over the age of 25 without a college degree who can demonstrate relevant professional experience. No prior training in marketing is required, as the program builds on a common foundation in business management.
Does the MBA in Digital Marketing include an internship?
Yes. The top students are selected by CESTE’s Professional Development Service for internships, with high rates of employment upon completion. In addition, those who are not currently employed can begin a 12-month professional internship through the CESTE Business Club, which offers financial compensation and the possibility of being hired by the company.
How can I finance my MBA in Digital Marketing?
CESTE offers its own financing system that allows students to pay for the master’s program in installments, as well as a scholarship program through the CESTE Foundation aimed at students facing financial hardship who demonstrate strong academic performance. In addition, there is an early registration discount of up to 45%. To learn about current prices and terms, speak with your admissions counselor.
How long is the MBA with a specialization in Digital Marketing, and when does it start?
The coursework phase lasts 9 months, and the next session begins in September 2026. This is followed by the Master’s Thesis, a non-coursework phase that can take up to one year to complete. Spots are limited and are filled on a first-come, first-served basis; the sooner you enroll, the larger the discount you’ll receive.
Next step
Ready to lead digital marketing?
Request the complete MBA program brochure with a specialization in Digital Marketing, or speak with an academic advisor.
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IF YOU LIVE IN SPAIN
Olga Campos
Information and Admissions at CESTE
IF YOU'RE COMING FROM ANOTHER COUNTRY
Guillermo Subirá
Information and Admissions at CESTE